Our mission :
Creating innovative, sustainable growth strategies that help organizations succeed.


Alex Weber - Owner

Photographer, Climber, Health Nut

Former Financial Controller for a local Milwaukee restaurant group started AxelStrat in 2017 to help businesses develop creative strategies and accounting frameworks. Alex as worked at world-class recording studios and collaborated with film students at the University of Southern California. Avid climber and coffee addict, you’ll either find him consuming copious amounts of coffee at your local coffee shop or climbing at adventure rock.

University of Wisconsin - Milwaukee WI (Bachelors in Business Administration in Accounting)
Madison Media Institute - Madison WI (Associate Degree in Music Production and Recording Technology)

Michael Pepitone - Graphic Designer

Climber, Designer, Aspiring Chef

Graphic design student currently studying at the University of Wisconsin-Milwaukee. You can find Michael expanding and applying his design knowledge in his day to day life. When he is not designing, Michael is an avid rock climber, with an adventurous taste for the local cuisine wherever he travels.

University of Wisconsin-Milwaukee WI

Britney Anne - startup consultant

Systematically Creative, Artist, Entrepreneur

Britney has traveled to Germany, Taiwan, Indonesia, Thailand and many countries in between, collaborating along side the worlds most prominent thinker, salespeople, and leaders. Britney Annica has realized that arms reach network and authentic motives are the most important factors in determining success in business for decades to come. This realization has prompted her to write her latest book “Success is not Sexually Transmitted,” in efforts to help start-up entrepreneur pursue their dreams.